Social media marketing is and will continue to be a leading platforms for brand promotion. Some companies are doing it wrong, however, and so fail to achieve the growth in following and loyalty that they had in mind.
Here are some of the things your brand is possibly doing wrong on social media – and how to move forward as your company’s New Year resolution for community management.
Cross-posting without tweaking content. You most likely want your customers and business partners to follow you on your accounts on Facebook, Twitter, Instagram, etc. There is a feature to post the same content on different platforms, but it’s not one to be abused. You don’t want to make your followers feel like you are lazy or unimaginative. Find a way to present the same information without just copy-pasting the content to another platform. Otherwise, your customers should just subscribe to one account, right?
Sounding like different entities across different platforms. The other extreme not to fall into concerning content management on social media is to sound as if an entirely different team is handling each of the various brand accounts. Content across platforms may come in perhaps slightly different tones, but they should convey the same brand messaging and the same buzzwords. Obviously, they should all use the same company logo and taglines, and other official corporate identity materials
Not caring about analytics. Facebook, Twitter, Wordpress, and other social media websites generally have features that offer some insight to the impact that your posts are making. But how many times have you actually looked at their graphs on user behavior? Are you listening to your customers by checking how they respond to your posts? Do you know what types of content elicit the most engagement especially shares and comments? Do monitor analytics, and change what and how you deliver social media content based on the data.
Not checking the competition. Monitoring is part of the tasks of a committed social media community manager. After all, it is a must to be kept abreast of developments in the industry, as well as current events. It is particularly important to be aware of what the competition is offering, so you know how to offer something better for your target market.
In need of guidance in conquering the domain of social media marketing? Talk to marketing experts today, and partner with them in building and growing your brand online.
