Tuesday, March 29, 2016

What to look for in a portfolio management software

With the growth of the Internet and the increasing popularity of cloud computing, there has been a consequent surge in the number of asset and portfolio management software from various web-service providers. As the number of providers increase, so have claims to functionalities and features that, in reality, create more confusion than clarity for many customers. What does your portfolio manager need to look for in a portfolio management software?

Here, we identify the features that are essential to any portfolio manager.

Trade processing. First and foremost, the software should be able to aid your portfolio manager in processing trades. This includes trades in any currency, with multi-currency cash balances for each of your portfolios. On top of this, the software should afford the ability to monitor all transactions, whether they are based on trades made, contracted settlements, records of settlements, and relevant dates. The software should be able to communicate through confirmations that are flexible and customizable. Finally, trade processing should be fast, especially for money market trades.

Securities and valuation. The software should be flexible enough to accommodate user-defined security types and have a facility to maintain several price points for each security. Provisions should also be provided for sinking funds and extendable, retractable, and maturity schedule. Finally, it is imperative to have private placement and obscure bond issues that are manually or matrix priced, along with built-in standard industry calculations.

Accounting. No portfolio manager software is complete without accounting features. Commissions for the dealer and the broker of each trade should be carefully tracked. There is also online processing of future trades, on top of accounting records and audit trails for historical activities. Calculations for accrued interest, realized, and unrealized gains and losses are also incorporated in the accounting function.

Reporting. The final inexpendable feature of portfolio manager software is the ability to generate reports that provide the user with all relevant information. Report templates can be made customizable, with the software offering templates and automated report writing. Aside from report templates, query tools are made available to easily navigate through a myriad of data that reside in an integrated database designed to optimize portfolio management.

Truly, a state-of-the-art portfolio management software is indispensable for firms that aim to effectively facilitate, monitor, control, and manage any investor’s growing and evolving portfolio. Such a technology is available through some of today’s top asset servicing firms – the ideal partners for growth of asset managers.

Monday, March 7, 2016

Things You’re Doing Wrong on Social Media

Social media marketing is and will continue to be a leading platforms for brand promotion. Some companies are doing it wrong, however, and so fail to achieve the growth in following and loyalty that they had in mind.

Here are some of the things your brand is possibly doing wrong on social media – and how to move forward as your company’s New Year resolution for community management.

Cross-posting without tweaking content. You most likely want your customers and business partners to follow you on your accounts on Facebook, Twitter, Instagram, etc. There is a feature to post the same content on different platforms, but it’s not one to be abused. You don’t want to make your followers feel like you are lazy or unimaginative. Find a way to present the same information without just copy-pasting the content to another platform. Otherwise, your customers should just subscribe to one account, right?

Sounding like different entities across different platforms. The other extreme not to fall into concerning content management on social media is to sound as if an entirely different team is handling each of the various brand accounts. Content across platforms may come in perhaps slightly different tones, but they should convey the same brand messaging and the same buzzwords. Obviously, they should all use the same company logo and taglines, and other official corporate identity materials

Not caring about analytics. Facebook, Twitter, Wordpress, and other social media websites generally have features that offer some insight to the impact that your posts are making. But how many times have you actually looked at their graphs on user behavior? Are you listening to your customers by checking how they respond to your posts? Do you know what types of content elicit the most engagement especially shares and comments? Do monitor analytics, and change what and how you deliver social media content based on the data.

Not checking the competition. Monitoring is part of the tasks of a committed social media community manager. After all, it is a must to be kept abreast of developments in the industry, as well as current events. It is particularly important to be aware of what the competition is offering, so you know how to offer something better for your target market.

In need of guidance in conquering the domain of social media marketing? Talk to marketing experts today, and partner with them in building and growing your brand online.