Technically speaking, marketing and graphic designer to completely separate and distinct disciplines. Before the Internet, marketing companies could do with or without a graphic design department. Nowadays, there is no marketing without graphic design.
When you are looking for marketing services, you should also look for graphic design services as well. Here are some of things that you should look for.
First, you should do business with a marketing and graphic design services company that understands optimization.
The major search engines now have fairly comprehensive algorithms when it comes to indexing pictures and other multimedia. This means that your illustrations can be used to increase the search ranking of your website. However, this requires a great deal of creating expertise as well as the ability to properly index pictures according to their purpose on the page. You should have a graphic design company that understands how to choose pictures that will index well in the major search engines. You may have to outsource the actual coding to a search engine optimization company, but this will not be difficult if your marketing company found the right pictures.
Graphic design services that include optimization will help to bring visibility to a website through link building as well. Because pictures can be used to link to other pages, marketers should also keep in mind that the illustration should relate to both pages at once.
Second, you must align yourself with a comprehensive marketing firm that has a grasp on modern technology.
Because the world of online marketing (as well as off-line marketing) is so complex, you need an all-in-one type of marketing firm that can help you through the entire process of creating a campaign. This means that you should get a firm with search engine optimization options as well as graphic design strategies.
As stated before, all of these different aspects of marketing tend to rely on each other more than ever. It will likely save you time and money to put all of these different disciplines under one roof. You may then be able to get these services out of one person if you find the right fit.
The process of creating valid, usable graphics is a much more straightforward process if the entire creation and optimization process is completed at the same time. With the constantly moving nature of marketing today, this process must be done quickly in order to be timely.
Third, it is simply easier to bring across an entire vision when the graphic design is also done by the marketing firm.
If your marketer is also your graphic designer, you will also save a great deal of frustration as well as time and money. There is no need for you to have to explain your vision twice or three times to three different companies. Things get lost in translation, and the egos of different personalities will get in the way of your final product if you are not careful.
There are many instances of small businesses who ran out the budget for their marketing campaign having to look for different aspects of graphic design or marketing because they did not want to find a one-stop shop. Do not be these companies: Take your time and look for the marketer that is also a graphic designer.
Graphic design services should be done alongside marketing services in order to achieve the best result. The process is far too long and complex to be done piecemeal by different companies. Make sure that your marketing company is also your graphic design services company and your company is sure to come out ahead in the process.
