Hedge fund investor relations can be a tricky business. The instability of the market in recent years has caused an increase in news stories regarding disgruntled investors and unethical companies. Because of this, it is more important than ever to maintain a positive relationship with your valued investors. If you are trying to improve your investor relations, consider these ideas.
Stay in Communication
You cannot relate to your investors if you never have any communication with them. However, all forms of communication are not the same.
If you are attempting to develop a new communication strategy, make sure that you understand what your investors really want. Do your investors prefer online communication, or do they appreciate phone calls? Would they like to receive your newsletter via mail or e-mail? How many in-person meetings would they prefer to have each year?
Sending out a survey to your investors is a great way to find out the answers to these questions. Once you understand what is important to your investors, you can develop a communication strategy that will improve hedge fund investor relations.
Utilize Social Media
Today's companies have more opportunities than ever to connect with their investors thanks to social media. Instead of just using Facebook and Twitter for personal reasons, use these and other social media tools to improve your hedge fun investor relations.
Creating a Facebook page for your business is an easy way to enter the world of social media. You can keep investors coming to your page by posting relevant articles, thought provoking questions and news about your company.
Connect Personally
Your investors will develop loyalty to your company when they feel that you care about them as people, not just as investors. Use every opportunity to connect with your investors on a personal level.
Depending on the size and type of your firm, personal connections can take place in a variety of ways. Small firms might set up a time to have lunch with each investor. If you are working for a larger firm, consider sending birthday cards or holiday cards to your investors.
Make an effort to celebrate the positive life and professional achievements of your investors. A simple congratulations card when an investor adds a child to his family can make a big impression. Hedge fund investor relations is all about making positive connections with the people who have entrusted your company with their funds.
