Wednesday, February 26, 2014

Finding Graphic Design Beauty in the Big Apple

New York City is not known around the world just for its lavish celebrations and financial centers. It is also a great place to go if you are looking for a graphic designer to take your company message to a new level. As a hub of commerce and culture, New York City sits at a crossroad of sorts; a place where hundreds of different graphic design agencies are primed and ready to show off their unique creative visions.

Find a list of firms online

As it is with many things nowadays, the best place to start your search would be online. A simple search for the terms “graphic design New York” will bring up a series of pages that offer links and ratings for dozens of companies in the New York City area. Some of these pages even list out some of the work that a particular firm is known for, and detail what they would best provide for a typical client. Utilizing these directories is a great way to jump start your search and get a handle on some of the more visible firms working in the city.

Cost varies, but be prepared to pay for quality work

The old saying “you get what you pay for” definitely applies in the field of graphic design. Depending on what you want the firm to do, you may end up spending more than you expected. Highly specialized jobs may only be capable of being completed by a handful of firms, and they will likely charge a premium for their work. Work with the firm from the start and lay out everything you want at the outset. This will give you a heads-up on the costs and prevent any surprises from popping up when you are more invested in the project.

Freelancers aplenty in NYC

While the large New York City based firms do great work and have built up a solid reputation, do not forget to tap into the vast well of freelancers in the city. With as much cultural and social influence as New York City has, it is a given that plenty of talented freelancers will be willing and able to work their creative magic for you. AIGA, a prolific graphic design community with a robust regional job board, is a great place to look for a talented freelancer. Searching there for the terms “graphic design New York” will bring up plenty of hidden gems.

Graphic design New York: your agency is here

Being in the market for a graphic design firm in New York City puts you at a significant advantage compared to being in a smaller market. The breadth of talent and wide range of choices make it almost like a buffet of sorts; a place where an army of designers are ready to bring their diverse talents to bear. You can find few places better than this to go looking.

For more about graphic design in New York, visit greyboxcreative.com.